The Lantern brand identity and package design was created to be entered into the RGD design awards for print design, package design and product branding. The focus of this project was to design a tight and well-rounded brand, with emphasis on the visual connections between the package and the name of the liquor. One of the design challenges involved finding a bottle that accurately reflects the brand’s imagery. Product photography was a major portion of this assignment as well, allowing for me to take staged shots to create a desired ambiance, which can be seen in the advertisements.